Make Your Website Work for You: 4 Easy Options
Are you in the market for a new website or looking for someone to redesign your existing website? If so don’t forget to ask yourself an important question: How can my website go to work for my company as an extension of my staff? From online chat to FAQ’s here are a few items to consider implementing with your next web design project.
Create a Contact Form
Contact forms allow customers to interact with your business through your website via email. It’s an easy and secure place for your customers to reach you which is convenient for them and also convenient for you as it can greatly reduce the number of calls your staff must handle on a daily basis. Consider including Frequently Asked Questions in your contact form or creating an online return form to help keep calls for common questions to a minimum.
Add an FAQ (Frequently Asked Questions) Page
Creating an FAQ page allows you to answer many common questions you are asked about your business on a daily basis. Creating an easy to find section to find answers quickly allows your customers to feel serviced by your business, while saving your staff the valuable time spent on the constant interruption associated with common questions. Consider adding a link to your contact form on your FAQ page. Once your customers feel they have the answers to their questions they may be ready to contact you.
Include a Search Box
If you have a lot of content on your website, consider adding including a search box to help visitors find what they are looking for quickly. The ability for your clients to find information quickly and easily is big part of customer satisfaction when it comes to your website. This feature can also help reduce the amount of time required by your staff to answer questions, through email or by phone. However, consider placing options for contacting you such as your phone number, a link to your contact form or live chat near your search box. Doing so will allow your customers to contact you if they are still unable to find what they are looking for using your search box.
Offer Online Chat
Online chat is a great way for your customers to contact you through your website. It allows your business to offer an additional level of customers service and a convenient way for your staff to interact with potential clients. While performing customer service tasks during an online chat your staff can also perform other tasks, from taking phone calls to fielding simultaneous chats, the potential for greater productivity is an extremely valuable asset of online chat options. Be sure to include the hours your live chat will be available and include a link to your FAQ and contact form so customers can contact you during times your chat service will be offline.
Your website can be more than just an attractive online brochure. It can also be used as an extension of your staff to create positive results for your business and alleviate some repetitive customers service tasks for your employees. “How can my website go to work for my company?” should be a question on your list when brainstorming your next web design project.
