Why a Website is Essential for your Business: Top 5 Reasons
Having a website in today’s competitive marketplace is a must. For large and medium sized businesses a professional website is no longer a luxury it is expected. For a small business a well designed website can prove to be the difference between landing a potential customer or losing them to your competitors. Take a look at our top 5 reasons every business needs a website.
1. Credibility
Show your customers your business is committed to be its best by investing in a professional website. In 2010 70% of internet users searched for a local business online and that number continues to grow at a rapid pace. Investing in a website for your customers is important and choosing a professional to develop and implement it is of equal importance. By choosing a professional design firm to create your site you can be sure that your business is putting its best face forward to enhance the credibility of your company to potential customers. A recent study showed that 75% of users make judgements on the credibility of a company based on its site design. (Fog, B. J., Stanford, Guidelines for Web Credibility)
2. Customers
More than half of all US residents and more than 3/4 of US adults are online. (U.S. Census Bureau, May 2011) Don’t lose customers to your competition because they are able to capture leads online you aren’t. A website will help generate new leads through word of mouth more easily as well, satisfied clients can now easily recommend your services by telling potential customers to “check out their website at yoursite.com”
3. Branding
Whether your an established business or just starting out a website is a great way to reinforce or begin to strengthen your brand and it’s message. A website is a cost effective way to market and advertise your business and its products, with the ability to explain them in greater detail than many other forms of advertising. Offering online specials and sales, as well as business information and more will help create a memorable experience for you customers.
4. Relationships
A website is an excellent way to build relationships with customers that will set you apart from your competitors. Whether it’s through collecting e-mail addresses for a monthly newsletter, a contact form for customers to reach you by email or an informative blog to keep your customers up to date with the latest and greatest product and industry news, your website can become a great way to strengthen the relationship between your business and it’s customers.
5. Convenience
Your website is available to anyone, anywhere, 24 hours a day, 7 days a week. Let your customers find and shop your business morning, noon or night. Your website can also become a valuable addition to your customer service team, answering many questions that a customer would have to call for without a website to turn to for answers. Whether it’s directions to your business, your hours of operation or detailed product information a website can offer convenient solutions to your customers and your business on a daily basis.
A website is a great way for customers to learn about your business, build your brand’s credibility and can be a great way to expand your client base and revenue stream. Contact Carbon 3 Studios today to get started building a website that will work as hard for your business as you do.
